ENJOY CAPITALISM by vagabond ©

Enjoy Capitalism

ENJOY CAPITALISM by vagabond ©
ENJOY CAPITALISM by vagabond ©

“Growth for the sake of growth is the ideology of the cancer cell.”
– Edward Abbey

On February 1st, of 1968 Associated Press photojournalist Eddie Adams took a disturbing photo of an execution in the streets of Saigon, that would go on to become an iconic image of the horrors of the Vietnam War. It’s a photo of General Nguyen Ngoc Loan executing a Viet Cong prisoner in Saigon. When i was thinking about trying to create an image about the dynamics of Capitalism this photo came to mind.

Capitalism is ubiquitous. It can’t be escaped, everyone is forced to participate. There’s not a single aspect of our life that goes untouched. It affects the fundamental aspects of survival, where we live, what we eat, access to medical care, the ability to educate ourselves. It affects our relationships with family, friends, life partners. It limits our ability, constrains our creativity and dictates our potential. It’s inescapable, if you don’t cooperate with it you die. Capitalism is a gun to the head. The dollars coming out of the gun of the executor are multiplied as they come out of the head executed. Killing or dying it’s all profit for capitalism.

The fact that this photo came from the Vietnam era was also something that fit perfectly into what I was trying to do. The Vietnam War was framed as an ideological battle between democracy (dressed as capitalism) and communism. (As a side note communism is actually a democracy, but i digress.) The idea was to frame this gruesome image into an advertisement for Capitalism.

Advertising is the creation of seduction for the purposes of profit. Seduction is the emotional mortar that hold the building blocks of possibility in place long enough to promise some kind of fulfillment. So i flipped the dynamics of advertisement to soften the mortar to bring down the structure of a promise that can never be kept.

Coca-Cola is an avatar for Capitalism. Using the Coca-Cola typeface to advertise Capitalism made sense since everywhere you go in the world you can find Coca-Cola. Since the only rule in Capitalism is profit at any cost… mixing that up with the phrase “By Any Means Necessary” made infamous by Malcolm X completed my visual critique of Capitalism.

If you like this image and want to spread this critique of Capitalism around check out Audio Visual Terrorism… i designed it as a t-shirt and as a 1″ button… And no that doesn’t make me a capitalist… The definition of capitalism is here… i’m still the same struggling artist i always was and like everyone else i’m stuck in the shitstem of capitalism… Until capitalism is gone i’ll be forced to use capitalism against itself…

Shortlink: http://wp.me/p1eniL-Ll

10 thoughts on “Enjoy Capitalism”

    1. That’s another powerful image… And it’s a form of protest that’s still continuing… Two monks were setting themselves in support of Tibet’s independence…

  1. Love the philosophy, the artwork and the sentiment.

    I’m currently involved in fighting a case of “capitalism for all the wrong reasons” in Tarifa, Spain. Business developers are planning to build a housing and luxury hotel complex on a beautiful stretch of beach which would be better remaining as a beach. There are already hundreds of unfinished hotels, thousands of cheap, empty houses and hotels unable to fill their rooms. Furthermore they will bring litter, pollution and eyesores to a UNESCO bio-diversity site which is supposedly protected by the EU. You can read about it here:


    There’s a petition link in the article too.

    Good luck with the artwork and the Audio Visual Terrorism. Ironic that truth is considered terrorism in this stupid world of ours. 🙂

  2. You do realize the photo portrayed happened under Maoist communism, right? Complete opposite of Capitalism…

    What’s next, a photo of Hitler and tagging “Libertarianism” to it?

    Read a book…freakin idiots…

    1. i know where the photo is from…

      Did you read the article?

      And why be so fucken belligerent…?

      Do i know you?

      Would you have said that to my face?

      No – because you would have gotten knocked the fuck out…

      Every motherfucker is brave behind a screen and at a keyboard…

  3. This is inherently flawed, coercion is in essence the exact opposite of capitalism. Capitalism is the idea of “may the best business model (or product) win” meaning that any attempts at forced transactions would actually be closer to communism. Also, the dude being executed was the leader of a Vietcong death squad who had killed dozens of the police chief’s men and citizens. The dudes atrocities made a budist feel forced to end a life because of that man’s atrocities. Also, in capitalism, people are completely free to do with their money what they wish to include donate it to the poor and downtrodden. This whole article is so short sided and illinformed it’s actually comical to an extent.

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